Social Entrepreneurship

https://www.graduate.umaryland.edu/socialentrepreneurship/

Degree Offered

Certificate

Certificate Objectives

Upon completion, students will be able to: 

• Use the principles of human-centered design to identify societal, community, and individual needs.
• Apply concepts of innovation and entrepreneurship in new ventures and existing ventures.
• Identify and apply tools, methods, and self-reflection techniques necessary to evaluate the market viability of new ideas.
• Identify various social, health, and biomedical enterprise strategies and critically assess their effectiveness in economic development and social transformation.
• Demonstrate the ability to develop and execute a work plan leading to a social, health, or biomedical innovation.
• Build strong professional relationships with and draw upon the resources of faculty, community practitioners and entrepreneurs, student colleagues, and external advisors.
• Explain basic principles of accounting, financing models, equity financing, investing and different types of funding including crowdfunding, angel investors, grants, and venture capital.
• Develop a sustainable business and financing model to advance a health or social innovation concept, emphasizing principles of growth strategies and scaling.
• Conduct a market analysis and apply the marketing mix as it relates to health and social enterprises.
• Develop a marketing plan for a social, health, or biomedical venture.

Degree Requirements

Course content will focus on the professional application of Design Thinking, Customer Discovery & Social Change Theory that will help you develop effective solutions to real world problems.

Required Courses

INNO 600	FOUNDATIONS IN HEALTH AND SOCIAL INNOVATION	3
INNO 602	GLOBAL HEALTH AND SOCIAL INNOVATION	2
INNO 640	FUNDING SOCIAL ENTERPRISE	3
INNO 642	MARKETING FOR SOCIAL ENTERPRISE	3